Discover new opportunities for your business at the 2012 Greater Raleigh Chamber Business Expo! Adopt-A-Highway Litter Removal Service of America, Inc is proud to be a Gold Sponsor of this event. The 2012 Business Expo will be held at the Raleigh Convention Center on Thursday, May 3, 2012.

Adopt-A-Highway Litter Removal Service of America will be at Booth E. Our Territory Manager will be there to answer any of your questions. Sign up for our newsletter and a chance to win an iPad2. Visit us at Booth E and learn about the New Sponsor-A-Highway Program in North Carolina. You will discover the cost effective way to advertise your business to millions of motorists while displaying your corporate citizenship.

All in one day. All under one roof. Packed with opportunities to help you and your business, the 2012 Business Expo is an event you have to attend. Remember, attendance is FREE. So, mark your calendar. We’ll see you May 3!

Adopt-A-Highway Litter Removal Service of America, Inc. is partnering with the North Carolina Department of Transportation and Adopt-A-Highway volunteers for their bi-annual Spring Litter Sweep! Litter Sweep is scheduled for April 14 to 28 and encourages the cleanup of North Carolina roadsides. During the 2011 fall Litter Sweep more than 1.7 million pounds of roadside litter was removed.

This is a great opportunity for all North Carolina residents to do their part and contribute to a clean environment. Businesses can contribute through NCDOT’s Sponsor-A-Highway program and receive a highway sign displaying their business name and logo. Your sign is seen by millions of motorists, day and night, all year long. For more information on the program, contact Paige Woods at 1-800-792-4452 or email paige@adoptahighway.net.

The bi-annual Litter Sweeps are administered by the NCDOT Office of Beautification. For more information, visit the Office of Beautification website and click on “Litter Sweep.”  Volunteers can also receive information and updates by following NCDOT on Twitter, visiting the department’s Facebook page.

The NCDOT spring Litter Sweep is a great time for North Carolinians to get involved in community beautification,” said Transportation Secretary Gene Conti. “It’s an event that allows us all to work together, taking pride in the beauty of our state’s roadsides.

There is no better time to sponsor a highway in Indiana. Premium downtown locations are available in Indianapolis now. Your business can be seen by thousands of potential customers day and night, all year round. Each prime location receives an Average Daily Traffic Volume (ADT) of 130,000 t0 160,000. With the high volume of cars that drive by the location, you gain unrivaled exposure for only dollars per day.

Current availabilities include prime locations on Highway 65, Highway 70 and Highway 465. By adopting a highway with us, you will receive a prominent sign with your business name and logo displayed on the side of the highway. Our professional crews clean your sponsored location, complete and file all necessary reports to the Department of Transportation. In addition to cost-effective advertisement, participation in the Sponsor a Highway Program can also be the foundation for an environmentally conscious public relations campaign. We do all the work, you receive the recognition.

Contact our Territory Manager now to start your green advertising campaign and sponsor a highway.

April 22 is Earth Day! Get ready to take part in making our Earth a greener planet. There is no better time to adopt a highway in your area and contribute to a cleaner environment. Adopt-A-Highway Programs will put your business in front of millions of motorists twenty four hours a day, 365 days a year. You will receive unrivaled exposure for your business.

With Earth Day approaching, there is a heightened sense of environmental awareness and social responsibility. By adopting a highway, you are displaying corporate good citizenship to your current and potential customers. Your business is contributing to a cleaner environment while bringing your brand to your customers. Green advertising gives back to the community that supports your business.

Pledge now to a cleaner environment and Adopt-A-Highway. And don’t forget to go to Earth Day Network and share your pledge.

University of Phoenix in Indiana is teaching its students more than just academics. Setting a good example of social responsibility, University of Phoenix is a Sponsor of three locations in the new Sponsor-A-Highway Program in Indiana. In addition to the Sponsor-A-Highway Program, University of Phoenix contributes to numerous other community service projects, including the Teaching It Forward scholarship and a Volunteer Program that partners with Points of Light Institute.

University of Phoenix believes in giving back to our community and getting involved. Through our Corporate Social Responsibility office, we have an exciting opportunity to create advantageous partnerships and relationships while making a tangible impact on our local communities. Helping to ensure healthy, vibrant and prospering communities is good for our employees, their families and our neighbors.

Our most notable Adopt a Highway sponsor in the Greater Seattle area is none other than Snoqualmie Casino. With multiple locations on I-5, I-405, I-90, and SR18, Snoqualmie’s contribution to clean highways in Seattle is significant. Their commitment in giving back to the community is exemplary. Next time you are looking to support a socially responsible business in the Greater Seattle area, stop by the Snoqualmie Casino. You will find yourself having a good time while helping Snoqualmie keep our highways clean.

Experience the thrill of Vegas-style gaming and world-class entertainment mere minutes from Seattle at I-90 east, Exit 27. From the fast-paced gaming floor, to the pulsing nightlife in our three upscale lounges, clubs and bars, the action is endless.

Add a renowned concert venue, five exceptional restaurants, a swanky cigar lounge, and you’re a world away from boredom. Whether you’re looking for an unforgettable night on the town, or want to bask in luxury for an afternoon, Snoqualmie Casino caters to your idea of a good time.

There is a new sponsor in town cleaning up the highways of New York Long Island. ShopRite of Patchogue has joined the Sponsor a Highway program to contribute to a cleaner environment. This family-owned business is focused on giving back to their community as they bring freshness and convenience to their neighbors.

A native of New Jersey, Harry Janson’s 40 year career (1970-2010) in the Supermarket Industry led him from New Jersey, New York, Maryland, Virginia, Alabama, and Arkansas before bringing him close to his home state in 1998. That’s when Harry, President of Janson Supermarkets, L.L.C, became a Wakefern/ShopRite member when he built a new ShopRite location in Hauppauge, New York. He and his family including his wife, Elizabeth, sons Harry II and William and daughter-in-law Amy manage this 61,000 square foot location. Just this past October, The Janson Family opened their second location in Patchogue, New York.

From day one, Harry was focused on giving his customer’s the best. Every day, his Bakery Department prepares Bagels and Donuts from scratch. The Prepared Foods Department features Rotisserie Chicken and Fried Chicken, which is breaded and fried on site.  Harry also has a full-time Sushi staff that prepares fresh Sushi daily, using only Grade A Ingredients.With many of his customers being working couples with young children, Harry offers ShopRite from Home.

Making sure customer’s have the ethnic foods they need is important to the Janson’s. The store’s ethnic aisle includes Polish, German, Indian, and Spanish products as well as a selection of Hala and Kosher foods including both a Kosher Red Meat Case and Chicken Case.

Harry Janson and his family feel very strongly about helping within their community.

A big welcome to our new sponsor in Kansas, Firehouse Subs. Besides serving up tasty hearty sub sandwiches, Firehouse Subs is serving up clean highways. Owner Mike McNicoll is dedicated to giving back to his local community that supports Firehouse Subs. This dedication is a corner stone of the company’s philosophy. By sponsoring the Adopt a Highway Program in Kansas, the company is expanding beyond their Firehouse Subs Public Safety Foundation in community service.

Be sure to stop by your local Firehouse Subs:

The story of Firehouse Subs is both touching and inspiring.

“Growing up in a family that is both entrepreneurial and built on more than 200 years of firefighting heritage, it seems we were destined to start Firehouse Subs®. Of course we tried other things along the way to our American dream – rock ’n’ roll, real estate, even Christmas tree farming. But everything we experienced on our path led us to Firehouse Subs.

Nearly 17 years later, with more than 450 Firehouse Subs restaurants in 29 states, we’re convinced we’re doing a few things right. People come back when they’re treated well, and fed even better. Turns out, people absolutely LOVE the same things we do – the best meats, cheeses, and toppings we can find. People come back again and again because, unlike other sub places, we steam our meats and cheeses, releasing a rush of flavors, then stuff a serving that’s way over code on one of our toasted private recipe sub rolls. It’s a winning combination that satisfies ravenous appetites and the value conscious alike.

As they say in the fire station, let’s eat.”

Chris Sorensen & Robin Sorensen

– Founders

As the year 2012 begins, many marketing executives and business owners are racking their brains trying to figure out the best way to spend their advertising budget. With the on-going economic recession, what are the cost-effective ways to attract attention to your business and products? How do you stand out in the sea of competitors?

Here are five reasons why a business should adopt a highway as part of their marketing strategies for 2012.

1. Advertise to Millions of Motorists
• Adopt a Highway Programs allow you to put your business name & logo in front of millions of motorists that drive the busy highways in the largest cities of America. The exposure your business will receive is unrivaled.
2. Cost-Effective Compared to Other Advertising Methods
• With monthly cost ranging from $150 to $550 per month, the average cost per thousand views is $0.20. Whereas with the more traditional advertising methods, you are likely to pay around $36 per thousand views for a TV ad, or $25 per thousand views on a magazine ad. In comparison, Adopt a Highway programs will save you thousands of dollars of your marketing budget.
3. Signage That Works Day and Night
• Unlike traditional TV, radio, magazine or even online ads, your Adopt a Highway signage works for you 24/7. There is no scheduling of the ad appearance. Your potential customers will see your sign day and night, all year long.
4. Subliminal Name Recognition
• Name recognition often makes the difference in deciding between competitors. In situations where a consumer has to choose between competitive brands, one would most likely pick the brand that rings recognition. If a consumer has seen your name somewhere, the consumer is more likely to choose your brand over your competitors.
5. Be Socially Responsible, Give Back to the Community
• In our society, there is an increasing sense of environmental awareness and social responsibility. By adopting a highway, you are displaying corporate citizenship to your current and potential customers. Your business is contributing to a cleaner environment while bringing your brand to your customers. Your green advertising will give back to the community that supports your business.

So if you are looking for a way to attract more customers in the new year, be sure to look into the Adopt a Highway Program in your city. You may call Adopt a Highway Litter Removal Service of America, Inc. at (800) 499-2367 for pricing in your area.

We are happy to announce that new highways have opened up for sponsorship in the New York Long Island area! The highways now available for adoptions are Meadowbrook, Wantagh, Sagtikos and Sunken Meadow Parkway. There are only 60 signs available. First come, first serve!

Advertise to the millions of motorists that drive by these high traffic volume locations. Adopt a highway in one of the new locations today will gain you an unrivaled display of corporate citizenship to your potential and existing customers. Your company will be recognized as one of the socially responsible and environmentally conscious businesses that give back to the communities.

Don’t miss this rare opportunity to adopt a highway in the newly opened market. Call our New York Territory Manager Michele Waldron at (800) 390-2420 or email her at michele@adoptahighway.net.

We saw a 25% spike in business as soon as the sign was put up. It was a no brainer and the least expensive advertising I’ve ever done for this type of response!

-Chris Anatra, President Sweet Dreams LLC Dba: Cold Stone Creamery